Dong Van Hung, the owner of ‘Am Thuc Me Lam’ (My Mother's Cooking) YouTube channel, which promotes Vietnam's rural cuisine to a global audience, was one of the four Vietnamese YouTubers honored in the 30 Under 30 Asia 2024 list announced by U.S.-based Forbes magazine on Thursday.

Hung, 28, is one of the YouTubers drawing the most attention in this year’s list of 30 Under 30 Asia, with his 'Am Thuc Me Lam' channel having attracted more than one million subscribers, according toForbes.      

The Vietnamese man has conquered the heart of the audience with a lot of vivid video clips highlighting Vietnam's rural cuisine and peaceful countryside life.

Launched in early 2019, the channel unexpectedly attracted many viewers and reached 100,000 subscribers in the first three months, thereby earning the Silver Play Button.

“Each video portrays the genuine experiences of Hung and his mother as they prepare meals, tend to their garden, and share the simplicity of living in the countryside,” Forbes said.

Hung’s channel was also among the few Vietnamese representatives joining the YouTube FanFest 2020, a global music festival, bringing together many entertainment stars and influential YouTube content creators from different countries.

“I was very happy and surprised when hearing that I was included in the 30 Under 30 Asia 2024 list of Forbes magazine. I don't know how to describe this feeling,” Hung wrote on his Facebook page on Thursday.  

He said he was really lucky to be the only Vietnamese YouTuber in the ‘Media, Marketing & Advertising’ category of this year’s list.

“Thanks to the Forbes magazine and the enthusiastic support of everyone at Forbes Vietnam,” he wrote. 

The young man also expressed his gratitude for everyone who has followed him and his family.

In addition to Hung, three other Vietnamese men have earned their places in the same list, namely Phan Dang Hoang, a young designer, Pham Tuan Huy, a Vietnamese postgraduate student famous for his mathematical works, and Tran Tuan Minh, founder of the non-profit organization UpYouth.

By announcing the annual 30 Under 30 Asia list, Forbes aims to honor talented entrepreneurs and young people under 30 years old across the Asia-Pacific region.

These are young names from many different fields, strongly influencing the public by spreading and promoting positive values to the community.

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