Many young people have recently been lining up as early as 4:00 am, some even preparing their outfits and makeup since midnight, to enjoy coffee and milk tea at a coffee shop located in Hoan Kiem District, Hanoi.

The coffee shop, renowned for its oolong milk tea, situated on Tong Dan Street in Hoan Kiem District, has adjusted its operating hours to between 4:00 am and 11:00 pm in response to increasing customer demand.

This change has unexpectedly captured the interest of many young people. 

As observed by Tuoi Tre (Youth) newspaper reporters, at 3:40 am on Friday, 20 minutes before the shop opened, many young people had already gathered and queued up in front of the store.

Tran Thi Nguyet, a 20-year-old living in Hanoi, had arrived at the shop by 3:30 am.

Nguyet mentioned that upon learning from social media about the coffee and milk tea shop opening at 4:00 am, she invited her friends to join her in this experience.

“We saw a captivating video online showcasing this café’s stunning ambiance, prompting us to visit,” said Nguyet. 

“As young individuals, we enjoy exploring various coffee shops for photo opportunities. 

“Whether it’s afternoon or late at night, we are flexible with our outings as long as we find them appealing.

“To ensure we arrive on time, we began preparing at midnight, doing our makeup and changing clothes, all for the sake of enjoying coffee, chilling out, and savoring soothing milk tea at this place.”

Accompanying Nguyet, Kim Nguyen Viet Hang, another 20-year-old residing in Hanoi, said that this was not her first visit to the coffee shop at 4:00 am. 

However, during her previous attempt, she had to leave due to overcrowding at the venue.

“Today, midweek, I decided to revisit the haunt,” Hang said. 

“I’m a regular customer of this brand’s beverages, but due to my late part-time work hours and returning home late, it’s often challenging to find time to visit this shop.

“The shop opening at 4:00 am is highly convenient, offering a novel experience to me.”

Hang and Nguyet are university students in the Vietnamese capital. 

Many others of their age are also drawn to this trend.

Hoang Yen Nhu, a 22-year-old student at the National Economics University, mentioned that she woke up at 2:00 am to prepare herself with makeup and attire before coming to the coffee shop.

Nhu saw the café’s online advertisement promoting its unconventional operating hours and wanted to experience it first-hand.

“I found it intriguing and wanted to try it out, although just once, as going out like this every day would be exhausting,” Nhu said. 

“My plan was to experience the morning coffee atmosphere here and capture photos to share my feelings with everyone.”

“Actually, I couldn’t sleep tonight, so I invited my friends to come here,” said Nguyen The Hien, a student at the University of Transport and Communications. 

“It’s been a new and interesting experience, quite surprising to see so many people up so early for coffee.”

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