Vietnam’s market watchdog has initiated a comprehensive inspection of Con Cung (Beloved Kid), a retail store chain specializing in mother and baby products, to verify whether it had replaced products’ original labels with bogus ones.

The Market Surveillance Agency under the Ministry of Industry and Trade on Saturday sent an urgent document to its unit in Ho Chi Minh City, requesting a prompt investigation into the allegation.

Officers are tasked with examining all shops of Con Cung and its toy store chain, ToyCity, across the southern metropolis.

An inspection will also be carried out at the headquarters of Con Cung JSC on Tran Quang Khai Street in District 1 and its representative office in District 7.

Its results will be submitted to the industry and trade ministry.

Severe punishment will be imposed if violations are detected.

Con Cung, which sells products for pregnant and postpartum women, and babies under seven years old, made headlines on Saturday after a customer shared on his Facebook that an item that the firm claimed to have been made by itself actually stemmed from Thailand.

Truong Dinh Cong Vinh, the buyer, bought a baby girl clothing set worth VND300,000 (US$13) from a Con Cung outlet in May.

He later discovered that the firm had replaced the product’s original ‘Made in Thailand’ tag with a label that reads ‘CF,’ which means ‘Con Cung Fashion.’

After the complaint was made, Con Cung’s head of legal department Nguyen Hong Lieu said that the ‘defective product’ Vinh had purchased belonged to a batch of 9,000 products.

The company has recalled about 4,000 of them after receiving his complaint, Lieu added.

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