JavaScript is off. Please enable to view full site.

Vietnamese woman establishes firm offering coffee with traditional handicrafts

Sunday, February 17, 2019, 11:29 GMT+7
Vietnamese woman establishes firm offering coffee with traditional handicrafts
Phan Thuy Nhat Ha holds a coffee package and porcelain filter kit placed in a cloth bag. Photo: Kim Anh / Tuoi Tre

A Vietnamese woman has founded an enterprise that sells coffee in combination with traditional handicrafts to increase its competitiveness in an area already long famous for coffee production.

Phan Thuy Nhat Ha’s company places each coffee package inside a master cloth bag manually knitted by an ethnic community in Gia Lai, a province in Vietnam’s Central Highlands.

Also contained in the bag is a porcelain filter kit created in the country’s well-known Bat Trang pottery village in Hanoi.

After graduating in interior design from a college in Ho Chi Minh City, Ha worked for an architecture firm for a year.

She then cooperated with several friends skillful in fashion design to open a wedding attire shop in the metropolis’ downtown.

But a year later she decided to leave the city with her husband for the Central Highlands, where she had the chance to enjoy coffee given by a relative.

As she was strongly impressed with its taste, an idea of making money with the type of coffee germinated in her.

She began giving free coffee to people she knows and received their feedback so that she could make it more palatable to connoisseurs in general.

To make her products sold in a different way in the Central Highlands, where a number of coffee businesses are operating, she has robusta coffee put in handmade bags created in the region and sold with free porcelain filter tool sets.

“I hope customers who buy our coffee can recognize a traditional cultural signature of the Central Highlands,” the 32-year-old woman said.

She now sells her products on the Internet and has knocked the doors of corporate customers in the potential enormous market of Ho Chi Minh City.

She has received over 1,000 orders, with praise from users, including foreign ones.

“I believe that if one wants to succeed in business today, they have to genuinely love customers,” she said.

“Anyone who can provide a better consumption experience and a value greater than the money their customers spend on a product will open up more opportunities.”

Like us on Facebook or follow us on Twitter to get the latest news about Vietnam!

Tuoi Tre News

More

Read more

;

Photos

VIDEOS

Experience summer sand-boarding in Mui Ne

Sand-boarding, a popular activity amongst local children in the coastal tourism town of Mui Ne in south-central Vietnam, is attracting hundreds of tourists to the Red Sand Dunes

Young maple trees given better protection as Hanoi enters rainy season

The trees are currently growing well, with green leaves and healthy branches.

Hunting skinks for food in southern Vietnam

Skink meat is known to be soft, tasty, and highly nutritious.

Vietnamese-made app allows people to grow real veggies via smartphone

Nguyen Thi Duyen, a young engineer in Hanoi, developed the app and its related services to help busy people create their own veggie gardens.

Chinese tourists hit by Vietnamese over dine and dash

Four Chinese were reportedly injured, with one having a broken arm.

Latest news

Nokia rolls out software upgrade to 5G

Nokia said the software upgrade was available immediately for about one million radio stations, growing to 3.1 million by the end of the year and to over 5 million in 2021