PurpleAsia, among Vietnam's leading strategic branding, design, and PR consultancies, received four awards last week at the Transform Awards Asia ceremony, an annual acknowledgement and celebration of the region's most outstanding brand work.
Hosted by global magazine Transform, the Transform Awards Asia, in its seventh year running, gives a platform to benchmark and showcase the work being done across the region.
From large global agencies to more boutique consultancies, the awards recognize excellence and reward innovation in branding.
During the live-streamed event held at 4:00 pm ICT on January 14, PurpleAsia was honored for their contribution to four projects, claiming the Silver Award for Best Use of Copy Style or Tone of Voice for Hoiana Hotel & Suites in Da Nang, Vietnam; the Bronze Award for Best Development of a New Brand within an Existing Brand Portfolio for nanoHome under the Nanoco umbrella; the Bronze Award for Best Visual Identity from the Food and Beverage Sector for Ruby Wong at Admiral Hotel Manila, within the MGallery Collection; and a Highly Commended Award for The River Thu Thiem by Refico in Ho Chi Minh City.
"The Transform Awards has always stood for the transformational power of rebranding and brand strategy," said Brittany Golob, editor-in-chief of Transform magazine.
"We're proud to recognize the organizations that are setting the bar for excellence in brand development.
“It's been a difficult year, but these companies lead the way in communications and deriving value from their brands.
“Congratulations to everyone who was awarded!"
Matt Millard, founder and CEO of PurpleAsia, said, "Playing a role in creating brilliant brands like Hoiana, nanoHome, Ruby Wong, The River Thu Thiem, and so many others is the reason we're excited to go to work every day.
“As the saying goes, 'A product can quickly become outdated, but a successful brand is timeless.'
"PurpleAsia is successful for the same reasons the brands we create for our clients are successful.
“We focus on brand experience; we deliver more than we promise; we live a culture that sets the highest professional and creative standards, and we take care of each other.”
PurpleAsia is an integrated branding, marketing, PR, and digital consultancy focused on creating brave, brilliant brands.
The consultancy works across a broad spectrum of categories, from creating new brand identities and design systems to overhauling and refreshing existing brands, excelling at brand experience for lifestyle and luxury clients.
For almost 20 years, PurpleAsia has worked with the top names in real estate, hospitality and tourism, luxury, retail, beverages, motoring, international education, finance, and golf.
|The River Thu Thiem|
A panel of judges from such companies as IBM, Citi, Haeco, Chanel, and others examined each entry in this year's Transform Awards Asia.
They focused on creativity, innovation, strategic excellence, and implementation when determining which organizations demonstrated distinction in rebranding, brand strategy, and design.
Transform Awards Asia is run by Transform, a global magazine from Cravenhill Publishing, a publishing and events business dedicated to corporate and brand communications.
Transform is a quarterly print title that celebrates the transformative power of brand strategy and design.
Headquartered in Vietnam for almost 20 years, PurpleAsia has created and delivered hundreds of brave, brilliant brands in Southeast Asia through brand strategy, brand design, and marketing communications.
Specializing in the real estate, hospitality, tourism, and luxury retail sectors, PurpleAsia invests the necessary time to build exciting and extraordinary brand experiences across every touchpoint of the customer journey, from digital interactions to spatial design.
PurpleAsia collaborates closely with their clients to make sure memorable brand experiences are built into the core of the brand.
The company believes that only those brands with the courage to see a different, brighter future will cut through the clutter and only those with the brilliance to outshine the competition will succeed in today’s busy world.
PurpleAsia covers a variety of tasks from entirely new brands and truly imaginative launches to succinct brand reviews, while relaunching carefully crafted PR and digital campaigns.