A promotion campaign has been introduced in Ho Chi Minh City with the aim of bringing United States agricultural products closer to Vietnamese consumers.

Named United Tastes, the marketing initiative is designed for the Vietnamese market and coordinated by the U.S. Consulate General in Ho Chi Minh City and the U.S. Department of Agriculture.

The program features agricultural products and ingredients originating in the U.S. as well as introduce different cooking recipes that consumers can prepare in the comfort of their home.

These products and recipes are brought closer to Vietnamese buyers via the campaign’s official website, Facebook page, Instagram, and YouTube channel.

Consumers can also read stories and information on how the products are grown and processed in the U.S. to have a better understanding of their quality and safety.

Agricultural trade has been an important part of the U.S.-Vietnam relationship in the past 25 years, U.S. Consul General in Ho Chi Minh City Marie C. Damour said at the launch of the initiative on March 18. 

By the end of 2020, the U.S. had exported US$3.7 billion worth of agricultural products to Vietnam, Damour continued.

Vietnam is now the seventh-largest agriculture market of the U.S., with soybeans, corn, pork, and beef being the main imports, said Robert Hanson, agricultural counsellor at the U.S. Consulate in Ho Chi Minh City.

The U.S. is also stepping up the export of apples, blueberries, and baking ingredients, Hanson added.

With increasing income, the Vietnamese people are paying more attention to safe and healthy products of clear origin, he continued.

They have adopted the habit of using social media to follow consumption trends, going shopping at supermarkets, and dining at restaurants.

U.S. farm producers have been focusing on product safety and diversity, Hanson stated, adding that consumers will be provided with information about the farming and processing of the U.S. produce.

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