Quan Vo’s Profit-Driven Digital Marketing has topped out at the No. 1 Global Marketing book on Amazon’s Kindle Store just one month after its release.

At the time of writing, it ranks 26th in Global Marketing on Kindle Store and 97th in Global Marketing on Amazon Books.

Profit-Driven Digital Marketing has so far been published in ebook, paperbook, hardcover, and audiobook formats and is most popular amongst Amazon customers from the U.S., the UK, Germany, Canada, Japan, and the Netherlands.

The book, which was released on Amazon in March this year, is the English edition of his Vietnamese tome Digital Marketing Cho Nhà Quản Lý, which Vo released in December 2022.

“I wanted to ‘package’ the common answers that I gave to entrepreneurs when they came to me for consultancy,” explained Quan, who has worked in digital marketing for 15 years.

“The book is really a tool for me to share knowledge and experience in a more effective way with more people.”

Though Profit-Driven Digital Marketing was written from a business perspective, it is completely free of technical terms, making it easily approachable for SMEs.

“It’s not really about theory. Instead, it shares lessons and experience from my 15 years of doing marketing for both Vietnamese and international brands,” Quan said.

“Those lessons are not just about being successful. They also include my failures.

“After reading my story, people can see what to avoid so they don’t make the same mistakes I did.

“I see the book as a coffee talk between myself and business owners who are fighting to win in the market.”

Quan said it took him around a year and a half to write the Vietnamese book in such a way that it was approachable and an additional four months to release the English version.

According to Quan, both versions are mostly the same, though the English edition has a few edits to make it more appropriate for the global marketing scene.

“For example, we commonly use Zalo as a marketing channel on social media in Vietnam, but in other countries, that channel should be switched to WhatsApp,” Quan explained.

“It’s about local user behavior.

“In Vietnam, it’s common to give advice to customers via Zalo, Facebook Messenger, or phone calls, but in other countries, people receive advertising emails and make purchases through websites."

'Exporting' local knowledge

According to Quan, publishing Profit-Driven Digital Marketing has helped to secure partnerships and further his career, though he is most proud that the book has assisted him in 'exporting' Vietnamese marketing acumen to foreign markets.

“We’re known for exporting goods, like agricultural products, but now we have another direction to 'export' knowledge, and we can do that to world readers,” he said.

So far, Quan and his team have managed to get Profit-Driven Digital Marketing into the libraries of 12 leading universities in Ireland.

He has a particular affinity for Ireland owing to the Irish Aid IDEAS fellowship he was awarded for his master's degree in management at Trinity Business School in 2017.

The Irish schools having Quan’s book include Trinity College Dublin, University College Dublin, University College Cork, Dublin City University, Griffith College Limerick, University of Galway, Munster Technological University, Technology University Dublin, Dublin Business School, National College of Ireland, Atlantic Technological University - Sligo, and Institute of Art, Design, and Technology.

Profit-Driven Digital Marketing has also made it to the Leeds Beckett University library in the UK.

Aside from his career in marketing and writing, Quan is also involved in a community project called Goc Sach Viet (Vietnamese Book Corner), in which he and his fellow authors donate books to libraries at Vietnamese universities.

The project has brought around 1,000 books of 12 titles to 20 schools in Ho Chi Minh City and Da Nang, Quan said.

“Although my book is written for business owners, students who are about to graduate or have just graduated can get some ideas about the business owner mindset,” Quan said.

“They can also learn about digital marketing and marketing in a way that is effective and realistic.

“In my network, many authors have excellent books that could be useful for students, so I invited them to donate."

Quan also runs a self-help podcast channel targeting young people who hope to overcome obstacles in their lives and careers.

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