Vietnam’s Military Industry and Telecoms Group (Viettel) jumped 99 places to the 227th in the 2022 list of the world’s 500 most valuable and strongest brands recently announced by Brand Finance, an international brand valuation consultancy.

With this position, Viettel, valued at US$8.758 billion (up 45 percent from last year), remains the only Vietnamese brand in the Global 500 2022 ranking by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.

Established in 1989, Viettel, run by the Vietnamese Ministry of National Defense, continues to be the top brand in telecommunications in Southeast Asia and in the top three most valuable trademarks in the region.

The world’s top three telecommunications brands in the Bank Finance ranking are Verizon, Deutsche Telekom and AT&T, while Viettel ranks 18 and is the brand with the best growth.

Former acting chairman and general director of Viettel Le Dang Dung ranks 14th in Brand Finance Brand Guardianship Index 2022 of the world’s top 250 CEOs, while Microsoft CEO Satya Nadella is placed in the first position.

Dung is the only CEO of Southeast Asia in the ranking and comes out at fourth in the telecommunications category.

The Brand Guardianship Index is used to recognize those who are building business value in a sustainable way, by balancing the needs of all stakeholders, including employees, investors and society, according to David Haigh, chairperson and chief executive of Brand Finance.

Apple holds on to the world’s most valuable brand title with a record valuation of more than $355 billion, followed by Amazon and Google, Brand Finance said.

Tech remains the most valuable industry, while retail, second-ranked, crosses the $1 trillion mark following 46 percent brand value growth during the COVID-19 pandemic.

The development of COVID-19 vaccines sees pharma named the fastest-growing industry, while tourism remains below pre-pandemic valuation.

The U.S. and China continue to dominate, claiming two-thirds of the brand value in the list, as over two-thirds of the total brand value in the ranking is attributable to the two countries, with the U.S. accounting for 49 percent, or $3.9 trillion, and China for 19 percent, or $1.6 trillion.

New entrant TikTok was named the world’s fastest-growing brand, up 215 percent in brand value, leading global revolution in media consumption, according to Brand Finance.

WeChat is named the world’s strongest brand for the second consecutive year with the top score of 93.3 out of 100 and an elite AAA+ rating.

Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, scoring brands across all sectors and countries in its annual Brand Finance Global 500 ranking – now in its 16th year.

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