TikTok Vietnam will support small and medium enterprises and cooperatives in the digitalization of promotion campaigns for products of the national One Commune-One Product (OCOP) program.

The commitment is part of a cooperation agreement signed on Tuesday between TikTok Vietnam and the Trade Promotion Center for Agriculture under the Ministry of Agriculture and Rural Development.

Under the agreement, TikTok will expand training courses to improve the digital transformation capacity for enterprises and cooperatives participating in the OCOP program in Ninh Binh, Thanh Hoa, Thai Nguyen, Thua Thien-Hue, and Lam Dong Provinces.

It will also reactivate hashtag #DacSanVietNam on its platform to promote interactions between sellers and buyers.

The diversification of trade promotion forms, including promoting products on digital platforms, is considered indispensable to contribute to expanding markets, boosting the access to buyers, and increasing economic efficiency.

Nguyen Minh Tien, director of the Trade Promotion Center for Agriculture, said the center and TikTok will not only focus on food and agricultural products but also unlock the potential of typical products featuring local culture to serve tourism development.

TikTok will join forces with the Trade Promotion Center for Agriculture and the Vietnam E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade to pilot the digitalization of some traditional craft villages and support the promotion of Vietnam’s folklore and handicrafts on its platform.

Nguyen Lam Thanh, a representative of TikTok Vietnam, said TikTok will help improve digital capacity for content production, promotion, and marketing for agricultural trade promotion centers and enterprises taking part in the OCOP program.

The OCOP program, initiated by the Ministry of Agriculture and Rural Development in 2008, is meant to help develop the economy in rural areas and implement the national target program on new-style rural area building, according to the Vietnam News Agency.

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