The governor of the state of Nebraska in the U.S. Jim Pillen and his agricultural business delegation visited a supermarket in Ho Chi Minh City on Tuesday afternoon during his trip to Vietnam to learn about consumer preferences and promote American goods in the Southeast Asian country.

Pillen wanted to learn about Vietnamese consumers’ demands, especially for U.S. agricultural products.

Visiting MM Mega Market supermarket in Ho Chi Minh City, Pillen and his agricultural business delegation dropped by shelves of imported fresh and frozen food and agricultural products to learn about the ways they are displayed there.

Bruno Jousselin, managing director of MM Mega Market Vietnam, accompanied the visit.

The delegation also enjoyed some Vietnamese agricultural products, including durians and other kinds of fruits.

Governor Pillen said Nebraska has strengths in agriculture, adding that his visit to Vietnam was aimed at helping enterprises from the state connect with the Vietnamese market with a population of nearly 100 million people.

Nebraska has developed good relations with Vietnamese enterprises and always wants to expand markets based on this foundation.

“Visiting the supermarket is a really interesting experience," he told Tuoi Tre (Youth) newspaper.

"Learning about what Vietnamese consumers are seeking at supermarkets and stores will help U.S. enterprises assess how their products should be displayed or adjusted.

“An understanding of [Vietnamese consumers’] demands will allow us to better meet their needs."

Nebraska is the 16th-largest state in the U.S. and has strengths in producing agricultural products, especially beef.

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