A local media firm on Monday announced its takeover of the Vietnamese version of MTV and plans to turn it into the country’s top-notch entertainment channel.

MTV Vietnam has officially joined IMC Group, a Vietnamese media corporation, after staying under the management of BHD, another local media group, for three years, according to Lam Chi Thien, IMC’s board chair and CEO.

Thien added his group has already had plans to develop the channel into the country’s leading entertainment hub, which will also serve to promote local artists at MTV’s global and Asian versions.

The group is also looking to introduce international celebrities to Vietnamese fans in the time to come.

Thien noted signals of MTV Vietnam will be available in more localities in Vietnam so that all local households with cable TV can gain access to the channel.

Since officially launched in Vietnam in July 2011, MTV Vietnam has enjoyed a firm footing and fans’ enthusiastic support by offering scores of captivating programs such as MTV8, MTV Now and Chart Attack.

However, the channel has yet to achieve its desired success due to inadequate signal provision and investment.

One of the country’s currently leading multimedia groups, IMC Group has run several popular TV channels including TodayTV and RailTV, along with some magazines on lifestyle and entertainment such as “The Gioi Dien Anh” (Movie World) and “Me Yeu Be” (Mothers Love Kids).      

Late last month, the group also launched YouTV, one of the country’s few TV channels dedicated to women and families.

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