JavaScript is off. Please enable to view full site.

Netflix launches Vietnamese user interface

Netflix launches Vietnamese user interface

Thursday, October 17, 2019, 19:33 GMT+7
Netflix launches Vietnamese user interface
The Vietnamese user interface of Netflix is seen in this screen grab.

American streaming service Netflix on Wednesday launched a Vietnamese-language interface aimed at boosting its subscriber base in Vietnam.

The launch came three years after the company first entered Vietnam as part of a major global expansion initiative in 2016.

The new interface includes an extended number of films and TV programs with Vietnamese subtitles and voice-overs.

“By engaging with consumers in their preferred language, Netflix becomes more accessible and relevant to consumers," stated Jessica Lee, Netflix vice-president of communications for Asia.

"We are delighted that our Vietnamese members can now enjoy the Netflix service in their local language.”

The Vietnamese user interface of Netflix is seen in this screen grab.

The Vietnamese user interface of Netflix is seen in this screen grab.

Hai Phuong (Furie), a 2019 action blockbuster that shattered box office records in Vietnam, has been available for streaming through Netflix in over 100 countries from May 22.

Subtitles for Furie are now available in 17 languages on Netflix.

“There are seven people in South America for every person in Southeast Asia who watch Furie on Netflix,” said Nguyen Phuong Anh, business development manager for Netflix in Southeast Asia.

The California-based company offers subscription-based streaming service which allows subscribers to stream from a massive library of films and television programs, including those produced in-house.

Netflix had more than 151 million subscribers worldwide as of October 2019, the company announced at the Vietnam launch event.

However, a Netflix representative has refuted media reports that it has 300,000 subscribers in Vietnam.

“[The actual number] is much less than 300,000,” Pradon Sirakovit, Netflix communications manager for Thailand and Vietnam, told Tuoi Tre (Youth) newspaper, without clarifying the statistics.

The Vietnamese user interface of Netflix is seen in this screen grab.

The Vietnamese user interface of Netflix is seen in this screen grab.

Last month, the Vietnamese broadcasting watchdog asked TV manufacturers to disable access to Netflix on their smart TVs, accusing the streaming service of failing to comply with regulations on content management.

Regarding this issue, a Netflix representative told Tuoi Tre the company was still educating itself on the Vietnamese market and its particularities in order to properly revise its model for the country.

Netflix said it is also working with Vietnamese tax authorities concerning the company’s tax responsibility in the Southeast Asian country.

Like us on Facebook or follow us on Twitter to get the latest news about Vietnam!

Tuoi Tre News


Read more




‘Taste of Australia’ gala dinner held in Ho Chi Minh City after 2-year hiatus

Taste of Australia Gala Reception has returned to the Park Hyatt Hotel in Ho Chi Minh City's District 1 after a two-year hiatus due to the COVID-19 pandemic

Vietnamese woman gives unconditional love to hundreds of adopted children

Despite her own immense hardship, she has taken in and cared for hundreds of orphans over the past three decades.

Vietnam’s Mekong Delta celebrates spring with ‘hat boi’ performances

The art form is so popular that it attracts people from all ages in the Mekong Delta

Vietnamese youngster travels back in time with clay miniatures

Each work is a scene caught by Dung and kept in his memories through his journeys across Vietnam

Latest news