Cultural tourism was chosen as the main theme for the Vietnam International Travel Mart – VITM Hanoi 2023, scheduled for April, with an aim at promoting Vietnam’s traditional and modern culture to international visitors.

Developing cultural tourism products

With cultural tourism as the main theme, this year’s expo is expected to encourage tourism businesses to study and design new travel products by making the most of unique values of the country’s traditional culture and its heritages, according to the Vietnam Tourism Association (VITA), the expo’s organizing board.

The cultural diversity of 54 ethnic groups in Vietnam has given the Southeast Asian nation a big advantage in attracting international visitors.

“We need to review our travel products to develop specialized cultural ones while introducing the concept of cultural tourism to vocational schools.

“A step-by-step roadmap is needed to develop and promote cultural tourism,” Vu The Binh, chairman at the VITA, said at a press conference of VITM – Hanoi 2023 on Tuesday morning.

VITM 2023 to feature ongoing issues of Vietnam tourism 

This year’s event, which is also the time to look back at a 10-year journey of VITM, will include a range of tourism promotion activities, including business to business (B2B) and business to consumer (B2C) meetings.

A number of hot issues in the local tourism industry will be tabled for discussion at the event through a forum on the development of Vietnamese cultural tourism and a seminar on measures to reduce plastic waste in the field.

As of March this year, businesses from more than 50 provinces and cities in Vietnam, along with 15 countries and territories had registered to join the VITM – Hanoi 2023, which will take place from April 13 to 16 in the capital city of Hanoi.

The expo will offer numerous travel products and special discounts to visitors.

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