More than 3.5 million tourists visited Da Nang City in central Vietnam in the first half of 2023, reaching 83 percent of the city’s 2023 target, exceeding the pre-pandemic figure, and up 2.1-fold year on year.

Among the tourist arrivals, the number of international visitors accounted for some 930,000.

Also, revenue from tourism activities in the first half totaled VND6.231 trillion (US$263 million), soaring 99 percent over one year ago.

These figures were released by the Da Nang administration at the opening session of a People’s Council meeting on Monday.

Ho Ky Minh, vice-chairman of the municipal administration, told the meeting that tourism and related services continued to be the driving force of the coastal city’s economic growth.

The city’s tourism sector has been bouncing back, with scores of events, festivals, and new travel products being launched to woo tourists.

The success of the Da Nang International Fireworks Festival 2023 (DIFF 2023) and the upcoming summer festival, entitled ‘Wow Da Nang,’ have significantly contributed to the coastal city’s efforts to attract domestic and international visitors, Minh said.

The DIFF 2023, taking place between June 2 and July 8 in the city, was organized by the municipal administration with funding from Sun Group, one of Vietnam’s leading multi-sectoral conglomerates, gathering eight teams including Da Nang-Vietnam, the UK, Italy, Poland, France, Australia, Canada, and Finland.

Regarding the upcoming ‘Wow Da Nang’ fest, scheduled to last from July 28 to August 1, it will feature a series of exciting events and activities, including art performances and fashion shows, kite flying, paragliding, rap shows, and a food festival offering both Vietnamese and international dishes.

The official at the meeting added that the city saw its gross regional domestic product (GRDP) in the first half up 3.74 percent versus the 2022 figure and up 13.48 percent against the first half of 2019. ​

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