A pet bakery in Thu Duc City, an administrative district of Ho Chi Minh City, offers an elaborate collection of candies that are so intricate that it is hard to believe they are specifically made for dogs and cats.

This unique set of Tet (Vietnamese Lunar New Year) candies was created by Pawty Pawty, a pet bakery in An Phu Ward, Thu Duc. 

The owner, Nguyen Thi Mai Ly, 27, along with her two partners, Tran Thanh Truc, 25, and Do Trung Hieu, 27, spent more than two months researching how to make these special treats.

Once office workers, the trio decided to leave their nine-to-five jobs to start a pet food business.

According to Ly, the idea to make Tet treats for pets came from a desire to bring a meaningful Tet celebration to both families and their animal buddies. 

“More and more people consider pets as family members and want them to be part of special occasions,” Ly shared. 

“As the traditional Tet holiday [which falls on January 29] is coming, we wanted to ensure pets could enjoy their own treats and have a complete Tet experience with their owners.”

Pawty Pawty’s Tet candy set includes eight items, each made with premium ingredients such as goat milk powder, lean pork, salmon, tuna, and oatmeal. 

Its gold bar candy made from goat milk and chicken eggs, apricot candy, and cat tongue cakes made from salmon and tuna look almost identical to Tet candies for humans.

The products contain no added sugar or salt. 

The team also avoids preservatives, instead opting for natural vegetable food coloring.

“We use drying technology to remove moisture, extending the shelf life of the treats to up to 45 days,” said Ly.

“That way, pets can enjoy the candies throughout the entire holiday.”

Pawty Pawty’s Tet candy sets for pets range from VND199,000 (US$7.84) to VND399,000 ($15.73). 

Customers receive free cute miniature hats to celebrate Tet for pets with orders over VND399,000.

In addition to individual customers ordering directly, a significant portion of Pawty Pawty’s revenue comes from pet shops and pet hotels purchasing the candies as gifts for their customers. 

Many clients have pre-ordered their treats to ensure their pets can enjoy them during Tet.

“We’ve received orders from customers in northern localities like Hanoi and Hai Duong Province,” Truc shared. 

“The largest order so far came from a customer in Hanoi, who bought nine trays of treats for his dog and to share with his friends’ pets.”

The team of young entrepreneurs hopes to expand their market to more provinces and cities and continue developing unique pet treats for other holidays.

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