British carmaker Rolls-Royce on Wednesday sold the most valuable car it brought to Vietnam at the launch of its first official showroom in Hanoi, the capital city of the Southeast Asian country.

The car, a single one produced exclusively for the Vietnam’s market, is a Phantom named Oriental Sun.

Paul Harris, director of Roll-Royce Asia Pacific, said the reason for choosing the Vietnam market for the launch of the showroom is "because Vietnam is a potential market."

Answering questions from the press about the number of Rolls-Royce cars in Vietnam, Paul Harris said he did not have the exact number, but estimated about 100 have been purchased and used in Vietnam.

The reason why Roll-Royce’s estimate, according to Paul Harris, is because Roll-Royce has dispatched technicians and experts to Vietnam for the maintenance jobs of Rolls-Royce cars there.

Though Vietnam is not a rich country, Rolls-Royce still bets on the potential of the market with the launch of its Phantom Oriental Sun, said Doan Hieu Minh, director of the Roll-Royce dealer in Vietnam.

The Oriental Sun is a highly personalized vehicle, and for a car, the more it can be highly personalized, the more expensive the price tag, Minh said.

Answering questions about car price, Minh refused to provide details as Roll-Royce's policy is not to disclose the price. The price will be unveiled if the owners want to, he said.

However, the press release of Roll-Royce said it still holds the market in luxury cars priced from 200,000 euros (equivalent to over VND6 billion - excluding taxes), and more.

Newswire Vneconomy on Thursday reported that the Phantom Oriental Sun was worth VND30 billion ($1.41 million) including the costs for personalization, while newswire Vnexpress said the price is higher than that.