JavaScript is off. Please enable to view full site.

Real and Microsoft announce digital platform deal

Real and Microsoft announce digital platform deal

Wednesday, November 19, 2014, 08:17 GMT+7

Real Madrid and Microsoft Corp have sealed an agreement to create a digital platform to connect fans of the European champions around the world.

Real president Florentino Perez and Orlando Ayala, a Microsoft vice president, presented the platform at a ceremony at Real's Bernabeu stadium in the Spanish capital on Tuesday.

"Powered by Microsoft's cloud solutions, we will offer fans exclusive, personalised and customised content and digital services," Ayala said.

"So fans will be able to choose not only what content they want to access but also create their own customised versions of an experience whenever, however, and from wherever," she added.

"And because sport is intrinsically community oriented, we're setting up social and other digital ways for fans to share these experiences with friends and family in real time."

Perez, who has transformed Real into the world's richest club by income, said the agreement was "a powerful alliance" that was "capable of changing the relationship of millions of fans with Real Madrid".

"In every country, on every continent, there will always be millions of Madridistas connected by a feeling that knows no borders," added the construction magnate.

Real last month announced a long-term strategic partnership with Abu Dhabi fund International Petroleum Investment Co (IPIC) that will help fund a planned overhaul of their stadium. 

Reuters

More

Read more

;

VIDEOS

‘Taste of Australia’ gala dinner held in Ho Chi Minh City after 2-year hiatus

Taste of Australia Gala Reception has returned to the Park Hyatt Hotel in Ho Chi Minh City's District 1 after a two-year hiatus due to the COVID-19 pandemic

Vietnamese woman gives unconditional love to hundreds of adopted children

Despite her own immense hardship, she has taken in and cared for hundreds of orphans over the past three decades.

Latest news