In a bid to deliver memorable experiences and practical value to tourists, Ho Chi Minh City has launched a series of tourism promotion activities at the International Arrival Hall of Tan Son Nhat Airport.

These initiatives include multilingual welcome messages and QR codes linking to the city's tourism information system.

Importance of the initiative

Tan Son Nhat International Airport, one of Vietnam’s major gateways, handles over 40 million passengers annually, including both domestic and international visitors.

The tourism promotion program aims to impress tourists from the moment they arrive, enhance the city's tourism image and brand, and proactively provide essential information to meet travelers’ exploration needs.

Warm welcomes, advanced technological conveniences

To create a warm and professional welcome for visitors, a multilingual video clip showcasing the message ‘Welcome to Ho Chi Minh City’ in 27 languages, accompanied by vibrant visuals, is continuously displayed on LED screens in the baggage claim area of the International Arrival Hall.

An array of vibrant posters showcasing the beauty and energy of Ho Chi Minh City has been meticulously arranged along the corridors guiding passengers from the aircraft to the immigration area.

The QR codes directing visitors to Ho Chi Minh City’s official tourism information website at https://qr.visithcmc.vn are provided in these areas for quick access to city maps, festival and event schedules, a library of publications, Ho Chi Minh City Travel Guides, and other useful information.

The QR codes also link to Ho Chi Minh City’s official social media channels on Facebook, Instagram, TikTok, and YouTube, offering a more interactive and accessible experience.

All of these initiatives are designed to enhance convenience and provide a memorable experience, making tourists' journeys in Ho Chi Minh City more fulfilling while reinforcing the city's tourism brand, ‘Vibrant Ho Chi Minh City.’

Moving forward, similar initiatives will expand to other locations, including the upcoming Terminal 3 at Tan Son Nhat Airport, metro stations, ports, wharfs, bus stations, and Saigon Railway Station to create a broader and more powerful outreach.

2025 - A breakthrough year for Ho Chi Minh City tourism

On January 1, 2025, the Ho Chi Minh City Department of Tourism, in collaboration with relevant authorities at Tan Son Nhat International Airport, will host the ‘Welcome Ceremony for the First Visitors to Ho Chi Minh City in 2025’ at the fourth and fifth baggage carousels in the International Arrival Hall.

This event will mark the beginning of a series of tourism promotion activities for the city in 2025, in celebration of the 50th anniversary of Reunification Day (April 30, 1975 - April 30, 2025).

The ceremony will highlight the city’s warm hospitality culture while also setting the tone for new expectations in Ho Chi Minh City’s tourism sector in the coming year.

The year 2025 is set to be a breakthrough year for Ho Chi Minh City’s tourism with new tourism products, professional services, exciting events, strong collaborations, and creative marketing strategies.

The city aims to attract 8.5 million international visitors and 45 million domestic tourists in 2025, generating VND260 trillion (US$10.2 billion) in tourism revenue.

The promotional activities at Tan Son Nhat International Airport, from warm welcome messages to advanced technological conveniences, serve as a friendly invitation and a starting point for an inspiring journey – ‘Vibrant Ho Chi Minh City.’

They also spotlight the city’s ongoing efforts to enhance service quality and reinforce its position as a leading tourism destination in Vietnam and the region.

For more information on Ho Chi Minh City’s tourism events and festivals, visit the official Vibrant Ho Chi Minh City Facebook page at https://www.facebook.com/visitvibranthochiminhcity.