On April 1, Dutch Lady Milk, belonging to FrieslandCampina Vietnam, pioneered the launch of a new program called 'Better Nutrition For The World, We Care We Share' to express gratitude to the community and to fight the novel coronavirus disease (COVID-19), with the company's initiative in providing clean and safe milk to consumers during this epidemic, especially during the period of social distancing.
Facing the complicated situation of COVID-19, which is causing many difficulties and hindrances to life around the globe, the government of Vietnam has exerted continuous efforts to ensure social welfare for the public.
As the world's leading dairy corporation with a mission of providing nutrition to all generations worldwide, anytime and anywhere, Dutch Lady has determined that this is the time to cooperate with the government in balancing people’s lives, living up to the group's mission.
In Vietnam, the COVID-19 pandemic not only poses a health threat but also creates job insecurity and affects people's daily life as well as their income.
With a desire to help consumers buy nutritional products at preferential prices with utmost convenience, Dutch Lady Milk launches the program 'Dinh duong yeu thuong, chung tay chia se' ('Better Nutrition For The World, We Care We Share').
Specifically, from April 1 to April 14, Dutch Lady Fresh Milk is sold at a special price of VND5,000 (US$0.21) per carton of 180ml at supermarkets and stores nationwide, with the exception of Co.op Mart, Aeon, Mega, 7-Eleven, and GS25.
Customers can also enjoy free delivery when buying Dutch Lady fresh milk products, Yomost and Fristi, at e-commerce channels, including Lazada and Tiki.
“We are proud to be one of the pioneering firms accompanying the government and the Ministry of Health to support the frontline anti-epidemic team and people in epidemic-hit areas," said Ta Thuy Ha, director of consumer dairy at FrieslandCampina Vietnam.
"With the program 'Better Nutrition For The World, We Care We Share,' Dutch Lady Milk has also pioneered in supporting consumers in every way.
"At this point, when social distancing is applied, proper preparation of basic necessities is essential to maintaining a balanced diet every day.
"In particular, milk plays an important role in helping the whole family, especially children, build physical health and enhance resistance to diseases."
With the call for helping (#wesharewecare), Dutch Lady Milk wishes that no matter who you are, individuals or companies, together we will make a small contribution to reducing the difficulties of millions of consumers all over the country and helping people enhance their health and belief in a victory over the epidemic.
Previously, from the early days of the pandemic, the company had donated milk and soap to medical teams and patients at the National Hospital for Tropical Diseases in Hanoi and people in the isolation area in Son Loi Commune, Vinh Phuc Province.
The company has also contributed cash and products to the Vietnam Fatherland Front in order to join hands to repel COVID-19 with a total amount of over VND2.5 billion ($105 million).
Certainly, the company's contributions to the Vietnamese government will continue.