With over 40,000 employees representing diverse nationalities, Masan Group has meticulously devised a human resource strategy aimed at attracting global talent to advance its ‘Go Global’ initiative in serving international consumers.

Creating value for each individual    

Human resources play a decisive role in the development of a business. It is people who create, promote, and run businesses.

No matter what field a business is in, human resources are the most important and necessary factor that determines the development and profits of the business.

Masan leaders view human resources as an asset, the greatest competitive advantage that helps the company implement strategies and create maximum value for customers.

At different stages of development, Masan creates conditions to bring long-term and sustainable value to each individual and team.

Last year, the firm launched its Growth Center to help gradually professionalize and diversify internal training and development programs.

In 2023 alone, the Growth Center organized 1,705 classes throughout Masan Group and its member companies with more than 33,214 employees participating in training, with a satisfaction rate of 4.65/5 points (93 percent).

In parallel with training activities, to encourage employees to achieve the highest quality of work, bringing long-term effectiveness to the organization, Masan applies a competitive salary and bonus regime, ensuring the most appropriate practices in the market.

In particular, a personalized reward policy is applied to individuals with excellent achievements and development potential at Masan.

The Employee Stock Ownership Plan aims to create conditions for employees with outstanding contributions to share in the development and success of the corporation through having the opportunity to own shares at preferential prices.

Consistently, methodically, and with great enthusiasm, Masan Group and its member companies organize corporate cultural activities that contribute to enriching employees' lives, fostering motivation, and nurturing strong bonds with the company.

Reputable brand

In the most recent financial reporting period, Masan elaborated on its ‘Go Global’ strategy, increasing the target customer base to eight billion global consumers.

Having human resources with expertise in product innovation and a broad understanding of international markets will be one of the most important conditions to help this business implement the ‘Go Global’ strategy effectively.

"If Vietnamese businesses want to attract global candidates, they must know how to market themselves and enhance their position in the international market,” Nguyen Tam Thanh, chief human resources officer at Masan Group said at the Overseas Vietnamese Summit - HOMECOMING event when discussing key factors in international human resource recruitment.

This business has the advantage of attracting global talent thanks to deals with regional and international partners.

From 2009 to 2020, Masan has attracted more than US$2.4 billion in investment from the world's leading organizations.

In the list of capital investors are big names like SK, KKR, MITSUBISHI, TPG, and SINGHA.

Not stopping there, in just the past three years, Masan has continued to attract up to $2.8 billion with the new participation of the leading private investment fund Bain Capital.

The Masan brand has long been famous in the international market, bringing in a total investment capital of $5.2 billion.

Furthermore, the continuous recognition with a multitude of human resource awards from esteemed domestic and international organizations serves as a catalyst in attracting talent to Masan.

At the recent HR Asia Awards ceremony, Masan Group was honored among the ‘Best Companies to Work for in Asia 2023’ and won the award category ‘HR Asia Diversity, Equity, and Inclusion.’

The global organization that evaluates and recognizes corporate workplace culture Great Place to Work also granted the ‘Great Place to Work’ certificate to Masan Consumer, a member company of Masan Group.

Over the years, hundreds and thousands of talents from Vietnam as well as many countries around the world have chosen Masan as a workplace that brings a lot of value to their career path.

In the future, this team will contribute to promoting the quintessence of Vietnamese cuisine to eight billion people worldwide.

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