Short videos touting Hanoi as a must-see tourist destination of Asia have been broadcast more than a thousand times on American television channel CNN in less than two months as part of an advertising deal to promote tourism in the Vietnamese capital city.
CNN broadcast two 30-second clips titled 'Hanoi-Cradle of Heritage' and 'Hanoi-Heart of Vietnam' more than 700 times between June 3 and August 31, the Hanoi Department of Tourism said on Sunday.
The total broadcast length fulfills 51.3 percent of the channel’s minimum broadcast commitment with the Hanoi administration in 2019, according to a contract signed between them.
The department further said that CNN also broadcast 60-second episodes, including 'The Keepers,' '5 Reasons to Love Vietnam,' and '60-Second Vacation,' more than 550 times, surpassing their minimum contractual commitment by 130 percent.
The promotional videos were broadcast in four regions - Asia-Pacific, Europe-Middle East, North America, and South Asia - according to a memorandum of understanding signed between Hanoi authorities and CNN.
The short videos were also published on various sub-pages of the CNN website such as World, Business, Travel, and Style. The clips are viewable on the CNN mobile app.
CNN posted articles promoting Hanoi and Vietnam on its Travel page during the reviewed period, the municipal tourism department said.
Many highlights of Hanoi were recently listed in a CNN article suggesting 13 must-try experiences for foreign visitors in Vietnam such as 'Search for the best pho in Hanoi,' 'Make vermicelli noodles in Cu Da village,' and 'Ride the Reunification Express,' it added.
The Hanoi Department of Tourism said it is seeking approval for the broadcast of a 30-second video themed 'Hello Hanoi' to serve the city’s tourism promotion campaign on CNN for 2019 and the upcoming years.
Hanoi authorities signed a US$4.2 million contract with CNN on May 20, 2019 to promote the Vietnamese capital city on the American news channel for the 2019-24 period.
The videos are produced by CNN, the Vietnam News Agency reports.
The Vietnamese capital welcomed more than 4.7 million foreign visitors in the first nine months of 2019, a year-on-year increase of 10.1 percent, according to the department. The capital city hosted a total of 21.5 million visitors in the period.
|A still shot from 'Hanoi-Cradle of Heritage,' a 30-second promotional video of Hanoi aired on CNN|
The local tourism revenue reached VND74.7 trillion ($3.2 billion) in January-September, up 30.9 percent year-on-year and approaching 72 percent of the year’s target.
The city aims to welcome 29 million tourists and earn VND103 trillion ($4.44 billion) in tourism revenue in 2019.
CNN, abbreviation for Cable News Network, was the first all-news television channel in the United States.
As of September 2018, CNN had 90.1 million subscribers in the United States and could be viewed in over 200 countries and territories.