Numerous Korean stars and band groups have opted for Vietnam as a performance destination in September and October, following the success of the two-night concert of famous girl band BlackPink.
The Korean stars include Donghae and Eunhyuk from Super Junior, former GOT7 member BamBam, Epik High, Ailee, Lee Jong Suk, Suho from Exo, and more.
Vietnamese music lovers in Ho Chi Minh City just welcomed two members of Korean music band Super Junior Donghae and Eunhyuk in a fancon, a combination of fan-meeting and concert, in early September.
Apart from Vietnam, Thailand, Indonesia, and Malaysia are included in their tours.
Korean music star Ailee was also expected to perform at the Korean Food Festival 2023 in Hanoi on September 9-10.
She was a phenomenon of Korean music in the 2010s with movie soundtrack hits, such as Breaking Down, My Destiny, I Will Go To You Like The First Snow, and others.
On September 26, the leader of EXO Suho will return to Vietnam to perform at the Adex Kpop Super Concert in Ho Chi Minh City.
Boyband EXO once performed in Hanoi in 2015.
Considered South Korea's leading hip-hop group, Epik High will come to the Southeast Asian country to attend season 2 of the HAY Glamping Music Festival in Hanoi on September 29-30.
Hallyu fever yet to subside
Hallyu refers to the influence of Korean pop culture on the world, starting with music, film, and drama.
According to the annual report titled 2022 Global Hallyu Status by non-profit organization Korea Foundation, Vietnam ranks third in the top 10 countries that listen to the most K-pop music, at around 13.3 million fans.
Meanwhile, the enthusiasm and hospitality of Vietnamese fans have been creating a welcoming ambiance, attracting more and more Korean artists to this nation.
The two-night show on July 29-30 at Hanoi's My Dinh National Stadium ended BlackPink's world tour.
BlackPink's choice of the Vietnamese capital as a stopover in the framework of the Born Pink global tour has become the focus of the public over the past few months.
According to the Hanoi Tourism Department, the Born Pink concert in Vietnam attracted a record number of 67,000 spectators, with estimated revenue from ticket sales being VND335 billion (US$14.1 million) and VND630 billion ($24.1 million) from tourist spending.
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