For the first time, viewers attending a fashion show in Vietnam can now simultaneously enjoy the designs highlighted on the catwalk and purchase their preferred items. This groundbreaking "See Now, Buy Now" experience will debut at the SR Celebrating Local Pride fashion show scheduled for November 11.

This marks one of the exciting new features to be introduced to visitors during the 6th season of SR Celebrating Local Pride.

The new experience

SR Celebrating Local Pride is one of the fashion events aimed at bridging the gap between emerging fashion designers (new fashion brands) and their customers. 

With the belief that fashion designs should be available for purchase during the event, the show's organizers have chosen to integrate the SR Celebrating Local Pride show with the BIDU app. 

This app includes a "See Now, Buy Now" feature, enabling users to shop while enjoying the fashion show.

To utilize this feature, viewers simply need to log into the app and place orders for the designs they prefer while enjoying the fashion show. 

The SR Celebrating Local Pride show attracted numerous Vietnamese fashion designers.

In the past, it often took around three months or more for designs to become available after being displayed at fashion events. This waiting period could eventually diminish customer interest.

The integration of an app for purchasing items within a fashion show has seen successful implementation in other countries, marking the first instance of such an initiative being introduced at a fashion show in Vietnam.

Ha Mi, co-founder of StyleRepublik, a fashion company based in Ho Chi Minh City, has confirmed the participation of 15 prominent fashion brand names in the 6th season of SR Celebrating Local Pride, marking an expanded scale. 

The number of designs presented at the show will be twice as many as in previous seasons, reflecting a growing commitment to promoting Vietnamese fashion.

Young designers provide fashion enthusiasts with fresh perspectives.

Exploring a new path for Vietnamese fashion

The SR Celebrating Local Pride Autumn-Winter 2023 show, themed "Future is Now," has evolved into an inspiring platform for fashion enthusiasts and budding designers alike. 

Among the 15 domestic fashion brands participating this season are Qen, Ướm, Nguyen Thanh Danh, Huyen Chau Nguyen, De Juniel, Dearman, Chen, Mauve, Esther Studios, and Bad Biss.

According to Ha Mi, the organizers intentionally selected brand names known for their distinctive characteristics, aiming to highlight various facets of Vietnamese fashion. 

The designers have unveiled versatile fashion collections that align with global trends in the hopes of reaching international markets.

In order to keep up with global fashion trends, many designers are incorporating eco-friendly materials and recycled fabrics, with sustainability as a primary goal.

The event's poster, featuring models with strong personalities, has been unveiled by the organizers, including Dahan Phuong Oanh, Viet Dung, and Linh Khieu. 

These models are among the many young Vietnamese talents who are increasingly participating in fashion shows both domestically and internationally.

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