More than 60 contestants from around the world strutted onstage wearing 'ao dai,' a traditional Vietnamese outfit, for the 2024 Mr. World beauty pageant held at the historical White Palace (Bach Dinh) in Vung Tau City, a tourist city of of Ba Ria-Vung Tau Province in southern Vietnam, on Saturday night.

The Vietnam Beauty Fashion Fest 9, part of the international male beauty pageant, introduced four new collections of 'ao dai' by three Vietnamese designers, including Viet Hung, Minh Chau, and Tran Thien Khanh.

As a participant in the show, current Mr. World titleholder Jack Heslewood walked the runway in an 'ao dai.'

The fashion show was also attended by Vietnamese beauty queens and runners-up such as Que Anh, Ha Kieu Anh, Bui Khanh Linh, Hanh Nguyen , Lam Bich Tuyen, Hien Helen, and Anh Vuong.

The collections of 'ao dai' highlighted the elegance of the traditional costume and promoted Vietnam’s cultural values.

After their performances, the organizer of the event named the top 12 fashion winners who come from Italy, North Ireland, Spain, China, India, the Philippines, Turkey, Vietnam, Kenya, Colombia, Mexico, and Venezuela.

The 2024 Mr. World runs from November 5 to 23, with its segments taking place in the scenic coastal cities of Vung Tau and Phan Thiet, the latter in south-central Binh Thuan Province. 

Contestants were set to compete in a variety of categories, including Mr. Sport, Mr. Talent, National Costume, and Head-to-Head Challenge.

The final night will take place in Phan Thiet City on November 23.

Founded by the Miss World Organization, the Mr. World was launched in Istanbul, Turkey in 1996 with the mission to ‘search for the world’s most desirable man.’

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