Customers have enjoyed huge discounts at several stores in the shopping mall Vincom Dong Khoi in downtown Ho Chi Minh City after making online payments as a way to celebrate this year’s Cashless Day.

Shoppers eagerly paid online for their purchase while being offered generous discounts at the shopping mall a few days ago, creating a vibrant atmosphere in preparation for the Cashless Day on June 16.

The Shopping Season 2024 campaign organized by the municipal Department of Industry and Trade from June 15 to July 15 will accompany the Cashless Day program launched by Tuoi Tre (Youth) newspaper in collaboration with the Payment Department under the State Bank of Vietnam.

A series of stores are providing customers who make online payments with discounts of up to 60 percent.

Le Thi Thuy Sen, head of the central bank’s communications department, said that she had experienced promotional programs in the framework of the Cashless Day 2024 at some stores in the shopping center. 

She was discounted for multiple items after making non-cash payments.

Sen underlined that cashless payment-driven programs would help reduce financial risks for both residents and the banking system.

Tran Xuan Toan, deputy editor-in-chief of Tuoi Tre, and other representatives shared their experiences and enjoyed several discounts after completing one-touch payments via the Napas gateway or credit cards.

A wide array of events supporting the Cashless Day 2024 have been held in Vincom Dong Khoi as the shopping mall sees legions of local and international shoppers each day, said Toan.

Speaking at a press briefing on May 28 to announce the launch of the Cashless Day 2024 program and the Shopping Season 2024 campaign, Nguyen Nguyen Phuong, deputy director of the municipal Department of Industry and Trade, stated that if new trends, including non-cash payments, are not taken into account, Ho Chi Minh City will find it tough to develop its commercial segment.

The Shopping Season initiative acts as a tool to boost consumption.

The city has dedicated 15 years to running the program, but it did not impress customers.

Since it has been aimed at supporting the Cashless Day program, the Shopping Season campaign has achieved popularity among shoppers.

Over the past three years, the municipal department has cooperated with e-wallet providers and cashless payment service suppliers to access more customers in a bid to make the Shopping Season campaign more effective, said Phuong.

Bui Le Thai Ha, manager at the ECCO store in Vincom Dong Khoi, told Tuoi Tre that the number of shoppers making online payments via QR code has soared over the past few years.

Some 80 percent of the store's customers are paying online.

Cashless payments facilitate accounting and sales summary steps at the store, Ha said. 

Lam Trung Minh, manager at the LYN store in Vincom Dong Khoi, said that up to 80 percent of its customers are making non-cash payments.

"Young people prefer online payments, so they're not carrying much cash," Minh noted.

Minh emphasized that one-touch payments simplify transactions, particularly in busy stores during promotions and holidays.

"Both Vietnamese and international customers are eager to use credit cards for their purchases," he added.

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