JavaScript is off. Please enable to view full site.

Viral vibes in Ho Chi Minh City: Ben Thanh Market embraces power of Tiktok

Viral vibes in Ho Chi Minh City: Ben Thanh Market embraces power of Tiktok

Sunday, December 10, 2023, 12:23 GMT+7
Viral vibes in Ho Chi Minh City: Ben Thanh Market embraces power of Tiktok
Tourists visit Ben Thanh Market in Ho Chi Minh City. Photo: Quang Dinh / Tuoi Tre

Ho Chi Minh City authorities will invite some 70 TikTokers to review products at the iconic Ben Thanh Market between Monday and Saturday next week, making it the first traditional market in Vietnam to trial the promotion and trade of commodities through live streams on the short video-sharing platform.

During the Ho Chi Minh City Shoppertainment 2023 - Ben Thanh Heritage Market program, key opinion leaders (KOLs) and TikTokers will introduce dishes, specialties, fabrics, and ao dai (Vietnam's traditional long gown) which are put on sale at Ben Thanh Market.

Organizers expect the program to draw more visitors to the market, thus improving the traders’ sales and promoting the city’s tourism.

The program was initiated by the Ho Chi Minh City Institute for Development Studies, the municipal Department of Information and Communications, and the administration in District 1, where the market is located.

The event will prove the city’s impact on the e-commerce sector, feature innovative models in tourism, and develop e-commerce on social media.

The southern metropolis currently accounts for 47.7 percent of e-commerce platforms’ total sales nationwide.

Earlier, a five-hour live stream to introduce OCOP (One Commune One Product) items in Ho Chi Minh City’s outlying Can Gio District fetched revenue which was 10 times higher than expected.

Over the past few months, many traditional wet markets have experienced a downbeat picture of sales despite the peak shopping season.

The situation was attributed to the ongoing economic downturn, a surge in online shopping, and traders’ disdain for online sales.

Many consumers said they have few reasons to visit traditional wet markets.

They want to come to trade centers with more services, developed infrastructure, diverse products, and clearly-displayed prices.

Traditional wet markets are more appropriate for tourists, local consumers added.

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam!

Thanh Ha - N.Binh / Tuoi Tre News


Read more

18 die of rabies in Vietnam in Jan-Feb

Nearly 70,000 people suffering dog and cat bites received treatment at hospitals and got vaccinated against rabies during the two-month period

1 day ago



‘Taste of Australia’ gala dinner held in Ho Chi Minh City after 2-year hiatus

Taste of Australia Gala Reception has returned to the Park Hyatt Hotel in Ho Chi Minh City's District 1 after a two-year hiatus due to the COVID-19 pandemic

Vietnamese woman gives unconditional love to hundreds of adopted children

Despite her own immense hardship, she has taken in and cared for hundreds of orphans over the past three decades.

Vietnam’s Mekong Delta celebrates spring with ‘hat boi’ performances

The art form is so popular that it attracts people from all ages in the Mekong Delta

Vietnamese youngster travels back in time with clay miniatures

Each work is a scene caught by Dung and kept in his memories through his journeys across Vietnam

Latest news