The Vietnamese private airline and Coca-Cola Vietnam signed a deal on Wednesday to boost cooperation, including an agreement to paint Coca-Cola’s logo on Vietjet’s new planes and serve Coca-Cola beverages on board
In a press release on Wednesday, the Vietnamese carrier said the agreement between the two companies will diversify each other’s service and product lines, thus increasing value-added benefits to the community and society.
The deal follows historic agreements inked between Vietnam and the United States during President Barack Obama’s recent visit to the Southeast Asian country.
Obama left for Japan yesterday after beginning his first visit to Vietnam on Monday, during which Vietnamese and U.S. sides closed deals worth tens of billions of dollars.
Vietjet placed an order to buy 100 planes from Boeing at a cost of $11.3 billion.
The airline and Coca-Cola will together promote co-organized activities, develop and expand mutual sales channels, provide better customer service, and launch co-promotion programs for customers.
Vietjet President & CEO Nguyen Thi Phuong Thao delivers a speech emphasizing the cooperation with Coca-Cola. Photo: Vietjet
“Through this agreement, besides the current nine hot meals and beverages on Vietjet’s flights, passengers will now have more drink choices from the world’s number-one beverage company, Coca-Cola,” said managing director of Vietjet Luu Duc Khanh.
“Vietjet will also soon welcome new aircraft with the Coco-Cola brand livery into the world’s most lively fleet,” he added. “The Coca-Cola brand will fly with Vietjet into domestic and international skies, bringing more air travel opportunities to people in the region.” According to the agreement, Vietjet and Coca-Cola Vietnam will cooperate in sales activities, promoting both brands through appropriate promotions, events, communication, and more.
The two companies will also cooperate in increasing opportunities of mutual information exchange to promote the cooperation between both companies and deploy customer care activities for up to 150 million passengers on both domestic and international flights.
“Aiming to become one of the most successful U.S. investors in Vietnam, Coca-Cola Vietnam is committed to continuing sustainable development investment to build up an effective and comprehensive value chain in terms of production, business, and community activities,” said Vamsi Mohan, regional director of Coca-Cola Indochina & Myanmar.
“With that vision, we have been looking for the right partner to share our common values with,” he added. “We recognize Vietjet as a company who operates on the passion and desire of success foundation. That is also the values that Coca-Cola appreciates and follows in the company’s business direction.”
Amcham Executive Director Herb Cochran receives a souvenir from Vietjet at the signing ceremony. Photo: Vietjet