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Vingroup has five most valuable brands in Vietnam: Brand Finance

Sunday, September 18, 2016, 18:01 GMT+7

Five brands of the Vietnamese conglomerate Vingroup have been selected among the 50 most valuable brands in Vietnam this year, according to a London-based brand valuation and strategy consultancy.

Vinhomes, VinCommerce, Vincom Retail, Vinpearl and another subsidiary of Vingroup are listed in the top 50 of the most valuable brands in the Southeast Asian country, Brand Finance announced on Thursday.

The total value of the brands is US$766 million, news website VnExpress reported.

According to Brand Finance experts, Vinhomes ranks fifth on the list, with its brand value topping $511 million, which renders itself to have been in the top five for the second time since 2015.

The real estate corporation also received an AA in terms of brand strength.

The other four not only have their rank increase but also have their brand value rise nearly twice.

Vincom Retail has its rank increase to 20th, with a brand value of $82 million; Vinpearl JSC rocketed from 32nd to 23rd, with a brand value of $67 million; and the newcomer VinCommerce ranks 19th, with a brand value of $84 million, VietNamNet said, citing Brand Finance data.

The Hanoi Southern City Development, a member of Vingroup, also sits in the top 50 this year.

This year, the Vietnamese dairy giant Vinamilk continued to top the list, with a brand value of $1.01 billion. It also gets the highest rating AAA-.

The list is dominated by players from the telecom and banking sectors, which secure most of the places in the top ten.

This is the second year that Brand Finance has added Vietnam to the brand value report. The company’s brand evaluation reports are widely used by such major media agencies as BBC, CNN, CNBC, Bloomberg, The Economist, and The Wall Street Journal.

Brand Finance is the world’s leading brand valuation and strategy consultancy, with offices in over 20 countries.

Brand Finance evaluates more than 57,000 brands around the globe annually and releases such reports as Top 500 Global Brand, Top 500 Banks, and Nation Brand Report.

Vingroup was founded in 1993 by a group of Vietnamese youths in Ukraine under the name of Technocom, which was mainly involved in the food production industry.

After growing as one of the largest and most influential companies in Ukraine in the early 21st century, Technocom looked to Vietnam to expand its business in real estate and hospitality with the initial key brands of Vincom and Vinpearl.

The two brands merged into Vingroup JSC in 2012, which has since developed into one of the most dynamic, successful, and well-capitalized companies in Vietnam.

Vingroup has consistently been assessed by experts and the market as the leading real estate developer in Vietnam, as evidenced by other credible rankings and awards.

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