The seventh annual Buon Ma Thuot Coffee Festival commenced in the namesake city in the Central Highlands province of Dak Lak on Saturday and is scheduled to last one week with various activities.

The event, which takes place from March 9 to 16, kicked off in the morning with a book street, which attracted a lot of people.

Visitors were given an opportunity to relax, read their favorite books, ad have a taste of the signature cup of Buon Ma Thuot coffee.

The official opening ceremony was held at the 10/3 Square in the city center in the evening of the same day.

Miss Universe Vietnam 2017 H’Hen Nie, who sealed a historic top-five place at Miss Universe 2018, participated in the opening stage which introduced the local culture and lifestyle to the audience.

Dak Lak Province is dubbed the coffee capital of Vietnam thanks to more than 200,000 hectares of coffee plantation, which yields 460,000 metric tons of coffee per year, Pham Ngoc Nghi, chairman of the provincial People’s Committee, said at the ceremony.

During the event, which has been recognized as a national festival, local authorities will focus on promoting the coffee industry, as well as potential for clean energy and ecotourism in the province.

A series of activities including investment promotion programs, art exhibitions, fairs, and parades will be organized during the festival.

During his speech, Deputy Prime Minister Truong Hoa Binh highlighted the contribution of Buon Ma Thuot coffee to the country’s coffee export.

The product has become well known in 60 nations and territories across the world, he added.

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