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Japan wants to woo wealthy Vietnamese travelers

Japan wants to woo wealthy Vietnamese travelers

Monday, January 15, 2024, 16:32 GMT+7
Japan wants to woo wealthy Vietnamese travelers
Japan is altering its plan to attract wealthy Vietnamese travelers rather than focus on the number of visitors. Photo: Quang Dinh / Tuoi Tre

The rising number of affluent Vietnamese and their higher travel spending prompted Japan to focus on attracting this group, according to Uchida Shusuke, deputy chief representative of the Japan National Tourism Organization (JNTO) in Vietnam.

The Japanese tourism agency will start luring richer Vietnamese visitors instead of taking into account the total number of visitors in 2024, he underlined.

Japan will accelerate the introduction of its high-end tourism products and services to travelers from Vietnam and other nations, said Shusuke.

“The soaring number of wealthy Vietnamese and their higher spending on travel to Japan have fueled our belief about an increase in the number of Vietnamese opting for higher quality travel styles,” Shusuke told Tuoi Tre (Youth) newspaper.

An annual Wealth Report made by Britain’s real estate firm Knight Frank indicated that the number of ultra-rich people in Vietnam skyrocketed 320 percent from 2006 to 2016. Vietnam is seen as a potential tourism source market in the world.

There were over 1,000 super-rich people in the Southeast Asian nation in 2022, nearly double the figure recorded in 2017.

According to the JNTO, the number of high-income Vietnamese has soared over the past few years, encouraging Japan’s tourism sector to deploy its luxury tourism development strategy targeting the Vietnamese market.

In addition, Vietnamese travelers’ total spending in Japan in 2019, the year before the COVID-19 outbreak, was 87.1 billion yen (US$599 million), making the Vietnamese one of Japan’s biggest travel spenders.

To promote Japan's high-end tourism segment to the Vietnamese audience, the JNTO plans to enhance its marketing efforts through travel and fashion magazines.

The organization will conduct various tourism promotion programs within the local market to increase awareness and interest.

Japan is home to a diversity of unique cultural features and natural landscapes that are able to enchant high-end visitors, according to the JNTO.

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Tieu Bac - N. Binh / Tuoi Tre News

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