The number of searches for tourist attractions in Vietnam by international tourists during 2023 has shot up by nearly three times year on year, according to a recent report by digital travel platform Agoda.

Exactly, the searches for travel destinations in Vietnam in 2023 have soared by 298 percent from a year earlier, as shown in the 2023 Search Data Report issued by Agoda on Thursday.

The report shows the travel trends of international tourists to Vietnam, along with those of Vietnamese travelers who want to explore global destinations. 

Vu Ngoc Lam, Agoda country director for Vietnam, commented that Vietnam has been becoming more and more attractive to international tourists, “with the nation becoming ever more accessible.”

This has been attributed partly to the country’s loosened visa policies, Lam said.  

In addition, Vietnamese authorities have effectively promoted the nation’s images to international tourism markets, he added.

The top five countries with the most searches for Vietnamese destinations included South Korea, America, Japan, Thailand and Singapore. 

According to statistics from the Vietnam National Administration of Tourism for the first 11 months of 2023, the five above countries were all in the group of large markets that sent travelers to Vietnam in the same period. 

Specifically, there were 3.2 million arrivals of travelers from South Korea to Vietnam during the said period, accounting for 28.5 percent, the highest rate in the total number of international visitors.

The next position went to China with 1.5 million visits, followed by Taiwan, the U.S. and Japan with 758,000, 658,000 and 527,000 visits, respectively.

Talking to Tuoi Tre (Youth) newspaper, an Agoda representative said that there are always differences between the number of searches for a certain destination and the actual number of travelers who will actually visit it, due to various reasons.

For example, if customers search for South Korea’s Seoul, but the related booking platform has no type of hotel they want, they may select another destination.

Meanwhile, Vietnamese tourists are also looking for overseas destinations to satisfy their passion for travel, with searches for international destinations skyrocketing by up to 45 percent, according to the report.

The top five searched international markets for Vietnamese travelers are Thailand, Singapore, South Korea, Japan and Malaysia.

Also according to the report, searches by Vietnamese travelers for domestic destinations also increased by 17 percent, with the top five searched attractions being Ho Chi Minh City, Vung Tau, Da Nang, Hanoi and Da Lat.

Agoda, headquartered in Singapore, is a part of the U.S.-based Booking Holdings Inc., the world leader in online travel and related services.

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