Paramount Channel, a television channel which broadcasts films by American studio Paramount Pictures, began airing in Vietnam on Wednesday.

Vietnam is the second country in Southeast Asia, after Thailand, to air the channel on its cable TV network.

Paramount Pictures is an American film studio based in Hollywood, California. It is the fifth oldest running film studio in the world.

The channel was first launched in Spain in 2012 by Viacom International Media Networks, the studio’s owner.  It has since expanded operations to a number of territories across Europe, Latin America, and Asia.

In Vietnam, Paramount Channel will air 24/7, with three time slots – 4:30 pm, 8:30 pm and 10:30 pm –reserved for Hollywood blockbusters produced by the studio.

On Thursdays at 8:30 pm and 10:30 pm, the channel will offer viewers a feast of Hollywood thrillers, while movies aired on other days will be more tailored to Vietnamese audiences.

Mai Duy Long, deputy CEO of IMC media group, the company charged with operating Paramount Channel in Vietnam, said films aired on the channel will follow coherent themes suitable for the Vietnamese market.

“We are also eyeing a golden time slot for Vietnamese films, which will of course follow the international standards of broadcast,” said Long.

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